Ida XR Workshop: Authentic Marketing to Grow Your Reach

Workshop & gathering for women, non-binary and trans people working in immersive XR, exploring creative storytelling methods to help you build confidence in producing authentic marketing materials for your work. This meet up will be a mixture of a workshop and a network gathering. We collectively chose to focus this session on marketing and comms as it is highlighted as a challenge by many people in the communities we support, particularly when creating Immersive XR work. It can be time consuming, can feel uncomfortable or exposing and sometimes difficult to know what to say, where and to whom. Studio resident Jenny Grinsted (Storyteller and experienced Content Marketer for the likes of Ultraleap and Scandit) will lead this hands on workshop and explore creative storytelling methods to help you build your confidence in talking about your work to different audiences, and produce marketing materials that feel authentic to you. As well as theory, expect actual writing and drafting in this session.