World Sake Day

Join KIBOU for World Sake Day and discover the traditions, flavours and food pairings of Japanese sake. Explore sake flights, cocktails and more. World Sake Day marks the start of the Japanese sake-brewing season. At KIBOU, we celebrate sake every day, but this date is the perfect excuse to raise a glass to Japan's most iconic drink. Whether you're already a sake lover or simply curious to try it for the first time, our team are here to guide you through its many styles, flavours and food pairings. Brewed from just rice, water, kōji and yeast, sake has been perfected over centuries into one of the world's most versatile drinks. World Sake Day is more than a date on the calendar. It's a celebration of Japan's brewing heritage, the artistry of its producers, and the role sake plays in food and culture. Across Japan, the day is marked with festivals, brewery events and, of course, plenty of toasts of kanpai! (cheers).